KW Starts Notifying Former Agents Of Profit-Sharing Cuts


Individuals who left Keller Williams for a rival have actually started getting letters informing them that their revenue share profits will be minimized from one hundred percent to 5 percent.

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A little over 3 months after Keller Williams revealed it would slash revenue share profits for representatives who got away to rivals, the business’s market centers have actually started informing people of the coming modifications.

A letter from a KW market center, gotten by Inman today, advises receivers that due to a choice in August, revenue share profits for individuals certifying as “contending partners” will go from one hundred percent to 5 percent. The letter likewise keeps in mind that such people will get a 30-day notification before the decrease takes place, which they “will have 6 months from the day the decrease strikes go back to Keller Williams and be renewed to your status before the decrease to 5 percent.”

” This will enter into impact on or before July 1, 2024 and you will get another notice thirty days in advance of this application,” the letter includes.

The letter additional notes that people who go back to Keller Williams within the six-month timeframe will return to getting one hundred percent of their revenue share profits. The letter concludes by specifying that “information are still being fine-tuned around timing and reporting for this, though all modifications are anticipated to be executed no behind end of 2nd quarter 2024.”

Inman acquired the letter from a source who asked not to be openly called. The letter originated from a separately owned market center, and the source stated it was dispersed extensively. The letter likewise consists of extra details about restoring business costs that is normally dispersed at this time of year, and would therefore have actually headed out to people who aren’t affected by the revenue sharing modifications also.

Keller Williams initially revealed the information of the profit-sharing cuts at its August Mega Representative Camp in August. At the time, President Marc King stated the choice was made to support “those who continue to grow and journey with us.” The business likewise kept in mind at the time that it would send out a letter to vested representatives– or those who stay at KW for 7 successive years– impacted by the policy providing 6 months to return and not have their revenue share cut.

Though the letter Inman acquired today mainly restates those previous statements, it is substantial that the business’s market centers have actually now started the procedure of separately informing people about the upcoming cuts.

The cuts followed a 2019 push from some leading KW earners to restrict the revenue share program to partners who stay with the business. That push led the franchisor in 2020 to cut the program for defectors who signed up with KW after April 1, 2020, then later on left for a competitor. The most recent modification is more sweeping, affecting people who were with Keller Williams before that date.

Both modifications are, obviously, created to reward KW patriots and avoid rivals from generating business cash.

The present modification likewise seems the current advancement in a public competition in between Keller Williams and eXp Real estate. In July 2018, for example, business co-founder and present Executive Chairman Gary Keller challenged all eXp Real estate representatives previously with Keller Williams to return the $1 million in revenue sharing they ‘d gotten from the business.

Correction: This story was upgraded after publication to show the truth that the letter was not specifically sent out to people affected by the revenue sharing modifications.

Email Jim Dalrymple II


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