The Atlanta-based broker is leaving Ansley Property with Christie’s International and taking her group, referred to as “The Diamond Team,” in addition to her to Coldwell Lender Real Estate, Inman has actually discovered solely.
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Veteran broker and marketing tycoon Glennda Baker has actually signed up with Coldwell Lender Real estate, according to a statement provided solely to Inman.
Baker’s five-person group, referred to as The Diamond Team, will likewise be making the shift from Ansley Property with Christie’s International Property, where they have actually been given that August 2020.
Glennda Baker
” We’re enjoyed be partnering with a brand name that shares numerous of our exact same worths,” Baker stated in a declaration to Inman. “We aim to be genuine, dependable, relatable and appropriate in all we do. We discovered Coldwell Lender exhibits these qualities with its top-tier marketing resources, helpful management and huge networking chances with its around the world lineup of leading representatives.”
Baker introduced her realty profession in 1992 as a realty representative for Jenny Pruitt & & Associates. She signed up with RE/MAX Greater Atlanta in 1995 before going back to JPA in 1998 for another 6 years. Throughout her time at JPA, Baker ended up being the go-to moving expert for kept in mind worldwide brand names, such as Coca-Cola, AT&T, UPS, Lockheed, Microsoft, Blue Cross Blue Guard of Georgia and Nike.
After leaving JPA, Baker established a name brand name, Glennda Baker & & Associates where she works as the president and CEO. In 2016, her group signed up with Berkshire Hathaway HomeServices Georgia Characteristics before relocating to Ansley Property with Christie’s International Property, where she closed Cobb County’s 2 most pricey sales in 2021 and 2022.
In the middle of her sales success, Baker likewise developed a media profession that consisted of looks in the Atlanta Journal-Constitution, the Atlanta Organization Chronicle and HGTV’s ‘Developed to Offer.’
She’s likewise made an area as the market’s “Queen of Property Video” with more than 870,000 fans on TikTok. Baker’s honest recommendations and unique humor encompasses Shine and Gay, a podcast she hosts with ‘Million Dollar Noting’ star Tyler Whitman. The duo made a 2023 Inman Innovator of the Year award for their work, with Inman readers applauding their indispensable realty insights, poignant life lessons, and sincere check out their particular sobriety journeys.
” I’m here to inform you this is 2023,” Baker stated of her branding method at Inman Link Las Vegas in August. “This is not your granny’s realty. If you’re not dealing with your individual brand name, I believe you’re putting yourself behind the 8 ball. Absolutely nothing speeds up trustworthiness quicker than evidence and social networks has actually made it possible for you all to be your own brand name.”
Coldwell Lender Real estate leaders Laura Rittenberg and Duff Rubin stated Baker’s organization acumen and branding abilities will result in “extraordinary success” as she assists “individuals attain their imagine homeownership.”
Having actually developed her signature realty brand name that resonates with numerous, it’s clear that Glennda has an eager eye for marketing and natural skill for getting in touch with audiences,” stated Rittenberg, who is the president of Coldwell Lender Real Estate in Greater Atlanta and the Carolinas. “These qualities will continue to bring her extraordinary success as she signs up with Coldwell Lender Real estate, and we’re thrilled to reinforce and support her development.”
” We’re enjoyed invite Glennda and her group to Coldwell Lender Real estate,” included Rubin, the southeast local president of Coldwell Lender Real Estate. “Her enthusiasm for assisting individuals attain their imagine homeownership appears in whatever she does. We continue to be happy that excellent representatives like Glennda are gravitating to Coldwell Lender, acknowledging that the brand name supplies a relied on platform that empowers them to grow without limitations.”